Galleria Continua opened in San Gimignano (Italy) in 1990, the result of the initiative of three friends: Mario Cristiani, Lorenzo Fiaschi and Maurizio Rigillo. Occupying a former cinema, Galleria Continua established itself and thrived in an entirely unexpected location, away from the big cities and the ultramodern urban centres, in a town - San Gimignano - steeped in history, timeless, magnificent. This choice of location provided scope for the development of new forms of dialogue and symbiosis between unexpected geographies: rural and industrial, local and global, art from the past and the art of today, famous artists and emerging ones. The gallery's presence in an area that is in a certain sense "forgotten" but which has a spirit and significant history of its own, has enabled it to create a reputation as a centre capable of producing exciting and challenging contemporary work where it is least expected, unhampered by the spatial and temporal restrictions of classic contemporary art institutions. Remaining faithful to a spirit of perpetual evolution and committed to interesting as broad a public as possible in contemporary art, in the course of twenty years Galleria Continua has created a strong identity for itself through its ties and experiences. That identity is grounded in two values - generosity and altruism - which lie at the heart of all its dealings with artists, the general public and its development as a whole. Galleria Continua is all about a desire for continuity between ages, the aspiration to having a part in writing the history of the present, a history that is sensitive to contemporary creative practices and which cherishes the link between past and future, and between different and unusual individuals and geographies.